A Forum for
the Future of
TV Advertising
THURSDAY, OCTOBER 29, 2026
The media landscape is in constant motion. Forward by Tatari™ is an afternoon on what’s driving it: creators moving onto TV, AI agents becoming part of every brand’s playbook, and the biggest moments in TV opening up to brands of every size.
Whether you’re new to TV or validating what already works, you’ll hear best practices from peer brands and see how accessible TV has become, alongside trends and predictions from platform CEOs and top voices in media.
2026 Speakers
Scott Galloway
​NYU Professor, Entrepreneur & Bestselling Author
​
Scott Galloway is Professor of Marketing at NYU's Stern School of Business and a serial entrepreneur, named one of the world's best business professors by Poets & Quants. He has founded nine companies, including Prophet, RedEnvelope, L2, and Section, and is the New York Times bestselling author of The Four, The Algebra of Happiness, Post Corona, Adrift, and The Algebra of Wealth. His most recent book, Notes on Being a Man, reached #1 on The New York Times Best Seller List. Scott has served on the boards of The New York Times Company, Urban Outfitters, Panera Bread, and Ledger, and in 2026 was appointed by Governor Gavin Newsom to the UC Board of Regents. Across his Prof G Pod, Prof G Markets, Raging Moderates, Pivot podcasts, No Mercy / No Malice newsletter, and YouTube channel, Scott reaches millions. He holds a BA from UCLA and an MBA from Berkeley Haas.
Steve Huffman​​
​​CEO & Co-Founder, Reddit
Steve Huffman is the Founder and CEO of Reddit, an online community of communities. Named one of TIME Magazine's 100 Most Influential People in AI, Huffman has led Reddit through its founding, rapid growth in users and advertisers, successful IPO in 2023, and first years as a public company. In 2006, Huffman sold the site and went on to launch another start-up through Y Combinator, an airfare search engine called Hipmunk. He returned to Reddit in 2015 to lead one of the biggest comeback stories in tech—making the platform safer, more welcoming, and more modern. Over the past 11 years, Huffman has led Reddit's evolution across its product (image and video hosting, new app, developer platform, AI-powered search) and ads business (Reddit Pro, AMA tools), growing the platform to over 127 million daily active users and over $2.2 billion in revenue in 2025.
Oren
John
​
The Internet's Creative Director
Cody
Plofker
​
Operator, Advisor & Growth Marketer
Isabella
Rusher
​
Director of Media
Liquid I.V.
Lucas
Coyle
​
Director of Brand and Omnichannel Marketing
MANSCAPED
Sidrah
Althaus
​
VP, Digital Marketing
Avocado Green Brands
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Rajiv
Ragu
​
VP of Growth
Thorne
Kerry
Flynn
​
Emcee
Rich
Greenfield
​
Co-Founder and
TMT Analyst
LightShed Partners
2026 Agenda
Forward is a half-day event, so you can get some work done in the morning and spend the afternoon learning and networking.
Here are three hours of jam-packed content:
1:00
REGISTRATION & ARRIVALS
Check in, grab your badge, and get settled before Forward begins. Please arrive by 1:45 PM.
1:45
WELCOME TO FORWARD
Take your seat as we kick off an afternoon of big ideas, bold perspectives, and what’s next in marketing.
Industry outlook and the tech needed for the future of TV advertising
2:00
BUILDING THE FUTURE OF TV ADVERTISING
Philip Inghelbrecht opens Forward, followed by a look at the product innovations shaping the future of TV advertising.
2:30
THE OTHER FIRST SCREEN: HOW BRANDS ENGAGE FANS ON REDDIT
Reddit CEO Steve Huffman explores why Reddit has become the other screen for TV audiences, where fans turn to talk about what they’re watching, and brands can become part of the conversation. Then, Steve joins Tatari CEO Philip Inghelbrecht to unpack how TV advertisers can turn that engagement into measurable performance across the funnel.
2:50
BUILDING BRAND WORLDS IN THE ALGORITHM ERA
Oren John breaks down why the old campaign playbook is giving way to brand worlds built through creators, characters, culture, and recurring stories. He’ll show how the smartest brands turn those worlds into cultural relevance, then use advertising to give them velocity and measurable scale.
Marketing leaders from top brands get candid about what’s working on TV right now
3:10
FROM REACH TO REVENUE: BRANDS SHARE THEIR FULL-FUNNEL TV PLAYBOOK
Hear how Avocado Mattress and Manscaped are turning TV into a full-funnel growth engine, building brand awareness while driving measurable performance.
3:30
HOW BRANDS OWN TV'S BIGGEST MOMENTS
Hear how Liquid I.V. and Thorne identify, activate, and measure the TV moments that put their brands at the center of culture.
3:50
BEYOND THE PLAYBOOK: CODY PLOFKER ON BUILDING BRANDS THAT SCALE
Former Jones Road CMO and CEO Cody Plofker shares lessons from building and scaling one of today’s standout brands, from pushing beyond proven growth channels to making bigger bets on brand and media. Moderated by Tatari CRO Andy Schonfeld, the fireside chat will be followed by an open audience Q&A with Cody.
4:15
THE BIG PICTURE: SCOTT GALLOWAY ON BRANDS, BUSINESS & WHAT’S NEXT
Professor, entrepreneur, and bestselling author Scott Galloway joins media analyst Rich Greenfield for a provocative conversation on the forces reshaping brands, business, and consumer behavior, from AI and the future of media to what today’s leaders are getting right and wrong. The conversation will close with audience Q&A.
4:45
NETWORKING HAPPY HOUR
The stage wraps, but the conversations don’t. Connect over drinks, bites, and experiences from leading publishers with the brands and marketers shaping what’s next.
Venue
The Glasshouse is one of New York’s most striking event spaces. With sweeping views of the Hudson, sky-high ceilings, and outdoor rooftops made for inspired conversations (and really good cocktails). It’s modern, iconic, and the perfect setting to spark your next big marketing move.
FULL ADDRESS:
The Glasshouse
660 12th Ave
New York, NY 10019
Not sure what to expect?
Watch a 2 min recap from 2025.
